COMPANY: Downtown Santa Monica, Inc. is a private, non-profit organization that works with the City of Santa Monica to improve public amenities, services and the overall quality of life for Downtown patrons while also promoting shopping, dining and entertainment.

PROJECT: A new festival was created to support local business, provide family-friendly entertainment, and celebrate spring in coastal Downtown Santa Monica. We created a full campaign including a brand identity, elevator clings, pole banners, street and booth signage, advertisements, advertorials, and stage banners to promote and structure the event.