COMPANY: The Santa Monica Convention and Visitors Bureau represents Santa Monica as a conference, business and leisure travel destination, also offering programs to the local community. The organization's hard work has brought Santa Monica accolades such as one of "The Top 10 Beach Cities in the World" according to National Geographic Traveler.

PROJECT: The embossment detail, quality card stock and spot UV support an upscale stationery marketing piece. The card features the Santa Monica destination and iconic brand through on-trend Instagram® photos while remaining versatile for a multitude of uses within the organization. For additional brand marketing, SMCVB's Instagram tag is on the back, encouraging recipients of the card to upload their own Santa Monica Instagrams.