COMPANY: Visit Huntington Beach represents the surfing capital of the world and works hard to market all that classic California's Huntington Beach has to offer to visitors and the world's tourism industry.
PROJECT: Visit Huntington Beach, formerly Huntington Beach Marketing and Visitors Bureau, was in the middle of a brand redesign. This annual report design needed to embody the destination without utilizing the current branding. It was also essential for their annual report to display a large amount of information regarding their marketing and sales efforts yet retain a design that was clean and beautiful, for easy content perusal.
PRODUCTION: Ivy Brown of Ivy & Ink as Art Director with Striker Media handled all art direction, project management and design, pre-production, and print facilitation, including multiple press checks.
After this annual report was printed, Ivy Brown of Ivy & Ink was principal in the new logo design as Art Director with Striker Media Group. Currently, Ivy & Ink is working on implementing the new branding in Visit Huntington Beach's identity collateral. The business cards are hot off the press and can be seen here.