COMPANY: Downtown Santa Monica, Inc. is a private, non-profit organization that works with the City of Santa Monica to improve public amenities, services and the overall quality of life for Downtown patrons while also promoting shopping, dining and entertainment.
PROJECT: This report was designed to hold an extensive amount of services data while retaining Downtown resident and stakeholder engagement. Another priority was to keep the project low-budget due to stakeholder interests. A high-end, user-friendly look was accomplished through the strategic use of brand colors to divide content for easy navigation, the simple and clean art direction, and the foil embossed cover for attractive, yet low-cost, embellishment.
SUPPORTING PROJECT MATERIALS:
• 'Save the Date' Annual Meeting Postcards
• Foil embossed Annual Meeting Invitations (pictured)
• Annual Meeting Event Signage and Microsoft PowerPoint elements
PRODUCTION: Ivy Brown of Ivy & Ink as Art Director with Striker Media handled all art direction, project management and design, pre-production, and print facilitation, including multiple press checks.