Anywhere Apparel Icon
PROJECT: Ivy & Ink created an icon with dual meaning to capture the essence of Anywhere Apparel's brand, which authenticates travel in all sorts of landscapes, from the rural outdoors to high-traffic city centers. While avoiding visual clichés often used in travel branding (like mountains, compasses or globes) and with the right amount of abstraction to represent the infinite possibilities of "anywhere," the organic leaf- or feather-like form represents the natural world and seamlessly compliments the angular lines and window-facade pattern seen in an urban landscape. This icon was built to look striking on its own and in small sizes for apparel trimmings and buttons. It also pairs well with the logotype and tag line when used for promotional pieces and apparel hang tags.
Upon finalization of the icon, Ivy & Ink curated six unique color schemes representing the Natural World and the Urban World. This icon built for Anywhere Apparel can truly be used anywhere.